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Privacy Policy

1/ Our policy

Your privacy and the integrity of your personal data is very important to root:, and so is being transparent about how we may receive, collect, use and share information about you.

This Privacy Policy sets out the following:

What personal data we collect and process about you in connection with your relationship with us as a customer and through your use of our website, services or otherwise interact with us (for example, by attending one of our events).

All personal data is collected and processed in accordance with the EU data protection laws.

If you do not agree with this Privacy Policy, we do not recommend using our website, services or interact with any other aspect of our business.

2/ What personal data do we collect about you?

Personal data means any information relating to you which allows us to identify you, such as your name, contact details, payment details and information about your access and use of our website.

We may collect personal data from you when you contact us through our contact form, use our website, use our social media channels or come to our events.

Specifically, we may collect the following categories of information:

a/ Name, home address, e-mail address, telephone number, birthday or other payment details
b/ Information about your use of our website
c/ The communications you exchange with us or direct to us via letters, emails, chat service, calls, and social media
d/ Location, including real-time geographic location of your computer or device through GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, if you use location-based features and turn on the Location Services settings on your device and computer.

3/ What, why and for how long do we use your personal data?

Your data may be used for the following purposes:

a/ Providing products and services you request
b/ Contacting you to invite you for an event
c/ Credit or other payment card verification/screening: we use your payment information for accounting, billing and audit purposes and to detect and / or prevent any fraudulent activities
d/ Administrative or legal purposes: we use your data for statistical and marketing analysis, systems testing, maintenance and development, or in order to deal with a dispute or claim

Note that we may perform data profiling based on the data we collect from you for statistical and marketing analysis purposes. Any profiling activity will be carried out with your prior consent only and by making best endeavors to ensure that all data it is based on, is accurate. By providing any personal data you explicitly agree that we may use it to perform profiling activities in accordance with this Privacy Policy.

e/ Customer Services communications: we use your data to manage our relationship with you as our customer and to improve our services and enhance your experience with us. We may contact you for feedback in order that we can improve our services and experiences for customers

If you want to opt-out, you can send an e-mail to

We aim to action opt out requests as quickly as we can but it is possible you will receive some e-mails in the period prior to the change being made.

GDPR and applicable data protection laws allow us to process your personal data where we have the legal basis to do so. The legal basis will depend on the reasons we have collected and need to use your personal data for.

We will not retain your data for longer than is necessary to fulfil the purpose it is being processed for. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the purposes for which we process it and whether we can achieve those purposes through other means.

When we no longer need your personal data, we will securely delete or destroy it. We will also consider if and how we can minimize over time the personal data that we use, and if we can anonymize your personal data so that it can no longer be associated with you or identify you, in which case we may use that information without further notice to you.

4/ How do we secure your personal data?

We follow strict security procedures in the storage and disclosure of your personal data, and to protect it against accidental loss, destruction or damage.

We may disclose your information to trusted third parties for the purposes set out in this Privacy Policy. We require all third parties to have appropriate technical and operational security measures in place to protect your personal data, in line with Irish and EU law on data protection rules.

5/ Sharing your personal data

We may share your personal data with the following third parties for the purpose described in this Privacy Policy:

a/ Trusted service providers we are using to run our business such as cloud service and e-mail marketing service providers assisting our marketing team with running customer surveys and providing targeted marketing campaigns
b/ Legal and other professional advisers, law courts and law enforcement bodies, in order to enforce our legal rights in relation to our contract with you

6/ Changes to Privacy Policy

Our Privacy Policy may change from time to time and any changes to the statement will be communicated to you by way of an e-mail or a notice on our website.

MyAds Platform legal details

MyAds Platform is a commercial division and a registerezd trademark of Root Company S.A.

16 Voie des Cuirrassiers, 1300 Wavre, Belgium


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